The Content Creation Blueprint: 

Create 60 Days of Content in Just 3 Hours

Why Content Planning Matters

 

To grow a thriving email list and engage with your Ideal Customer Avatar (ICA), consistent content creation is key. To maintain this consistency, it's essential to set aside dedicated time for brainstorming and organizing your ideas. This guide will walk you through a process to plan 60 days of content in just one three-hour session, helping you avoid the stress of last-minute content creation.

#1 Schedule Your Content Planning Session

 

The first step is to schedule a three-hour Content Planning Session within the next 3-5 days. During this session, you’ll brainstorm and organize content ideas to keep your content strategy on track. Also, set a recurring session every 6-8 weeks to refresh and update your content plan.

#2 Capture Ideas

(20 minutes) 

 

Ideas can strike at any time, so have a notebook (digital or physical) handy to capture them as they come. Later, transfer these ideas to your Content Calendar Spreadsheet. 

#3 Survey Your Audience (15 minutes)

 

Survey your audience to find out what they want to learn from you. Use tools like Google Forms or Survey Monkey to ask 2-5 short, open-ended questions. This can provide valuable insights into the topics your audience is most interested in. If you don't have an audience yet, look at social media comments on pages similar to yours for inspiration.

#4 Brain Dump

(20 minutes)

 

Start by setting a timer for 20 minutes. Write down as many content ideas as possible, focusing on what will resonate with your ICA. Think about their needs, challenges, and how your content can help them. Don’t worry about organizing these ideas yet; just get them down on paper.

#5 Content Theming

(10 minutes) 

 

Look at your calendar and choose content themes based on seasons, holidays, or other relevant events. For example, focus on “Summer Nutrition Tips to keep Your Dog Hydrated” during the warmer months. Once you have a theme, brainstorm content ideas that fit within it.

 #6 Analyze

Past Content

(30 minutes)

 

Review your past content to see what resonated most with your audience. Look at social media likes, shares, and comments to identify successful topics that you can expand upon or turn into a series.

#7 Search Using Google,  and YouTube  (30 minutes)

 

Search for terms that your ICA might use, and review the top search results for ideas. Use the "People also ask" and "Related searches" sections on Google for additional inspiration. These sections are a gold mine for topic ideas that your audience is actively searching for. Youtube is another great place to search keywords or questions. Utilize chat GPT for ideas as well.

#8 Ideas from Industry Peers (20 minutes)

 

Discover creative ideas by exploring content from fellow influencers in your niche. Analyze their strategies, trends, and engagement tactics to inspire and refine your own content creation efforts.

#9 Organize Your Content Ideas

(40 minutes)

 

Once you’ve gathered your content ideas, it’s time to organize them into your Content Calendar Spreadsheet. Schedule your topics based on any themes or promotions you have planned. Review your calendar to ensure the content flow makes sense and that you’re excited about the topics you’ve chosen.

 

Action Steps 

 

  • Schedule a Content Planning Session: Set aside two hours for brainstorming and organize your ideas.  
  • Capture Ideas: Keep a notebook handy to jot down ideas on the go. Brain dump.
  • Use Research Methods: Survey your audience, get ideas from your peers, analyze past content, and use Google and youtube for inspiration.
  • Put Them In Your Content  Calendar: Schedule your topics based on any themes or promotions you have planned. 

By following these steps, you'll have a well-organized content plan that will keep your content strategy on track for the next 60 days. And keep you from social media! Happy planning!