Step-by-Step Guide to Building a

High Impact Coaching Program

Design a Seamless, High-Value Coaching Framework That Clients Trust

Why a Coaching Program is the Perfect Place to Start Your Online Business

 

If you’re looking to build a successful online business, launching a structured coaching program is one of the smartest and most effective ways to start. Why? Because coaching allows you to monetize your expertise, provide high-value transformation, and establish yourself as an authority in your niche—all while creating a scalable business model that can grow with you.

A well-designed coaching program not only helps you attract your ideal clients but also gives them a clear roadmap to success. Rather than offering scattered advice, you’ll be guiding them through a step-by-step journey, ensuring they achieve measurable results. This level of structure and accountability increases client satisfaction, builds your reputation, and creates long-term business sustainability.

Why Structure Matters: Elevate Your Brand & Deliver Real Results

While passion and knowledge are essential, a professional, structured coaching program is what separates hobbyists from successful entrepreneurs. A disorganized approach can leave clients confused, disengaged, or struggling to see results. This approach can also leave you feeling stressed and overwhelmed.

On the other hand, a clear and well-planned coaching framework allows you to maintain professionalism, strengthen your brand, provide predictable results, save time, and create a premium offering that increases both client satisfaction and your revenue potential.

A structured coaching program also allows you to refine your expertise, deepen your knowledge, and test your methods in real-world applications—giving you the confidence to expand into courses, memberships, books, or other scalable offers.

By following this 12-Week Coaching Blueprint, you’ll be able to create a clear, organized, and effective coaching program that not only serves your clients at the highest level but also positions you for long-term business success. Let’s get started!

 

Step #1 

Set Your Intention 

 

Decide...

What Kind of Coach Do You Want to Be?

 

Are you a Value Coach or a Quality Coach?

 

➡️ Do you want to be the Walmart or Nordstrom of pet coaching?

➡️ Avoid becoming a “cheap coach”—you want to position yourself as someone offering high-quality, valuable solutions.

 

Step #2

Assess Where You Are

 
Ask yourself these questions to identify where you stand in building your coaching program:

 

➡️ What are your current challenges?

➡️ What are your goals and limiting beliefs?

➡️ What core values do you want to represent in your program?

 

Step #3

Structuring Your Coaching Program for Maximum Impact

 

  • Determine Your Capacity
    Decide how many clients you can realistically serve each day and week without sacrificing quality, energy, or results. Set a firm limit to maintain balance and ensure each client gets the attention they deserve.

  • Implement a Structured Success Model
    Design a 12-week coaching program with weekly 60-minute sessions, providing a clear and predictable framework. This keeps you organized, ensures steady client progress, and prevents burnout.

  • Standardize Sessions for Clarity & Consistency
    Give each session a specific goal or focus, ensuring clients feel direction and momentum after every call. Celebrate small wins to keep motivation high and reduce overwhelm for both you and your clients.

  • Break Goals into Weekly Milestones
    Instead of just focusing on the end result, map out achievable weekly goals. This makes success feel more attainable while giving clients visible proof of their progress, keeping them engaged and committed.

    A well-structured coaching program provides clarity, consistency, and accountability—helping both you and your clients stay focused, energized, and on track for success. 🚀

 Step #4

 Planning Your Weekly Sessions

 

➡️ Decide upfront if sessions will be video or phone calls, considering what fits your schedule and lifestyle.

➡️ Decide the pillars of each of the sessions and lay them out for your client.

➡️ Introductory session discuss expectations (for you and your client), goals, structure and plan. Be clear! Include the requirement of before and after pictures.

➡️ Start each session with:

  • a quick review of the prior week's session. 
  • Set the intention for the current session.

➡️ Go deep on that week's topic.

➡️ Close each session by summarizing bullet points and answering any questions and addressing any limiting beliefs.  Report back to them the progress they have made. Also ask, “Is there one thing we didn’t cover that’s important to you?”

 Step #5

Documenting Sessions 

 

DO NOT SKIP THIS STEP—providing a clear session recap reinforces key takeaways, enhances professionalism, and helps clients track their progress.

Why It Matters:

  • Gives clients a structured reference for insights, action steps, and growth.
  • Boosts accountability and engagement.
  • Positions you as an organized, high-level coach.

How to Do It Efficiently:

  1. Record sessions (with client consent).
  2. Transcribe them using tools like Otter.ai or Descript.
  3. Use AI (ChatGPT) to summarize key points professionally.
  4. Format & attach a worksheet for extra guidance.
  5. Send to your client as a follow-up to reinforce learning.

This simple process strengthens your credibility, improves client experience, and ensures structured, results-driven coaching.

 

Step #6

Pricing & Payment

 

How to Price Your Coaching Program

  • Price Based on Transformation & Value – Clients pay for the results they achieve, not just your time. 

  • Research Your Market & Competitor Pricing – Analyze what others in your niche are charging for similar programs. 

  • Offer Upfront payment (best) and Payment Plans – Provide  a benefit to paying upfront while also providing installment options to make your program more accessible.

  • Ensure Long-Term Profitability – Factor in coaching hours, materials and business expenses. 

  • Test, Adjust, & Confidently Own Your Pricing – Start with an initial price, gather client feedback, and refine based on demand. 

  • Avoid “unlimited” packages as they can limit your income and progress. It removes urgency for the client and may lead to burnout for you.

👉🏻 Pro-Tip: Confident pricing attracts committed clients, so avoid undercharging out of fear.

Step #7

 Naming Your Program

 

A compelling program name isn’t just about creativity—it’s about attracting the right clients and clearly communicating the transformation they’ll experience.

Your program name should speak directly to their wants, needs, and pain points, making it instantly clear what they’ll achieve by joining your program.

  • Examples:

    • The Thriving Dog Blueprint: A 12-Week Guide to Optimal Canine Health

    • Goodbye Itchy Skin: A 12-Week Plan for Resolving Your Dog's Allergy Symptoms

Step #8 

Tracking Progress 

 To ensure your clients stay on track, overcome obstacles, and achieve real transformation, it’s essential to track their progress effectively. 

  • Keep a detailed binder for each client with session notes and goals.

  • Note your client's reactions, challenges, and progress, adjusting the plan as needed.

  • Regularly check in with their limiting beliefs and barriers to success.

  •  Reflect on how you are feeling about the coaching calls and progress. 

 Step #9

Finish with Finesse

 

  • Create a 6-10 part feedback form to get your client’s input of the coaching and help you improve. I made one for you below 👇🏻: Canine Experts 12-Week Program Feedback Questionnaire

  • Include a request for a testimonial (videos are best)

  • Ask them how they would like to continue with you. Offer another more advanced coaching program, group coaching to provide continue support, a facebook group or membership program.

  • Have a plan for your client's next steps-know your customer’s journey with you.

👉🏻 Pro-Tip ask what they liked best about the program during your last coaching call and capture it on zoom. Then ask for permission to use as a testimonial.

 

Canine Experts 12-Week Program Feedback Questionnaire (make a copy)

Step #10

Marketing Your Coaching Program

 

  • Craft a compelling, results-driven sales page that clearly outlines your program, the specific problems it solves, and the transformation clients can expect. Use scarcity and urgency to drive action, and provide a clear, step-by-step process for applying or enrolling.

  • Use video to introduce yourself, explain your services and guide them to apply for coaching.

  • Consider implementing an application process instead of direct enrollment to ensure that clients are the right fit for your program. This approach allows you to screen applicants, set clear expectations, and onboard only those who are truly committed to the transformation you offer.

  • Use a conversion event such as a webinar or a 5-day social media challenge to attract potential clients and show them the value of your teachings.

    • Teach surface material and the “why” on 4-6 pillars of the coaching topic.

    • At the end of the training, seamlessly transition into your coaching program by showing attendees how it provides the exact roadmap they need to achieve their desired results or overcome their biggest challenges. 

        

Step #11

Sales Funnels & Upselling

 

  • After a challenge, conversion event or free offer (lead magnet), create scarcity to join the program with urgency (limited time discount, limited spots, etc).

  • For those who don’t buy, send them into a nurturing email funnel that continues to build their trust and change their perspective.

  • Offer a low-ticket product like an e-book or video training to lead them back into the coaching funnel.

Step #12

Continued Marketing & Referral Program

 

  • Create a referral system where satisfied clients can refer new clients and receive a discount or bonus.

  • Post client testimonials and success stories (with permission) on social media, newsletters, sales pages and the website. If you do not have testimonials yet, coach friends and family and then ask for testimonials.

  • Continue promoting the coaching program through webinars, social media, email sequences, and live challenges.

  • Place your coaching program call to action on the bottom of every email.

 Step #13

Program Evaluation & Improvement

 

  • Review the client’s feedback form to identify areas of improvement or success.

  •  Assess the overall program effectiveness—are clients meeting their goals? Are there consistent challenges that need addressing?

  • Update the coaching materials, worksheets, or session structure based on the feedback.

  • Revise any marketing or promotional strategies based on client outcomes and success stories.

Step #14

Performance Metrics

 

  • Number of clients completing the program.

  • Client satisfaction and feedback (testimonials, reviews).

  • Client outcomes and progress toward goals.

  • Retention rate for clients signing up for continued coaching.

Group Coaching as an Alternative

For those who do not purchase your one-on-one coaching program, consider offering a 60-minute bi-weekly group coaching session with access to a Facebook group for community support. This allows more people to join while offering less one-on-one time. This gives you the opportunity to gain their trust, support them in the facebook group and elevates the potential for them to become a future one-on-one client.

Are You Ready To Get This Online Business Off The Ground?

Dr. Loudon’s Canine Experts Academy is the program designed to turn your side-hustle or passion project into a real, impactful, and profitable business.

 

From Passion To Profit:

The Ultimate Blueprint for Turning Your  Knowledge into a Successful Online Business

 

The Only Business Course Tailored to Canine Professionals

 

  Next class begins March 29, 2025

 

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