✅ Who is your target audience? 

Who is the content meant to reach? Consider the audience's needs, wants and pain points.

 ✅ What problem is being solved?

How will this content address a specific issue or problem that your ideal customer has? 

 ✅ What value does it provide?

How will this make your ideal customer’s life better?

 ✅ What is the main intention of the content?

Is the goal to educate, entertain, persuade, or inform? Clearly define the purpose of the content.

 ✅ What should your ideal customer be asking you that they are not asking? 

• What is your ICA most afraid of? 

What outcome or result does your ideal customer want to avoid at all costs?

• What can you share with your ideal customer that would make you relatable? 

Is there something about yourself or your journey that you could share to establish connection with your ideal customer?

• What format will best serve this content?

Is the topic best suited for a blog post, video, infographic, PDF, podcast, or another format? Consider what format will most effectively convey the message.

• How can you make the content align with your brand voice and messaging?

Ensure that the tone, style, and messaging are consistent with the brand’s identity and values.

• What keywords and SEO strategies should be included?

How can the content be optimized for search engines to ensure it reaches the right audience?

• How will the content be distributed and promoted?

Which platforms or channels will be used to share this content? What strategies will be employed to ensure it reaches the target audience?

• What resources and tools are needed to create this content?

Are there any specific tools, software, or team members required to produce high-quality content?

• What are the potential challenges or risks associated with this content?

Are there any sensitive topics, technical challenges, or other risks that should be considered?

• How will the success of this content be measured?

What metrics or KPIs will be used to evaluate the performance of the content? How will feedback be gathered and improvements made?

• What is the desired call to action (CTA)?

What should the audience do after consuming the content? Be clear about the next steps to be taken.

• How does this content fit into the overall content strategy?

How does this piece of content support broader goals? Does it complement other content that has been produced?

• Is the content evergreen or time-sensitive?

Will this content remain relevant over time, or does it have a limited lifespan? How will this impact the content creation process?

• How will accessibility be ensured for all users?

Are factors like mobile optimization, readability, and inclusivity being considered to ensure everyone can access and benefit from the content?

• What examples or case studies can be included to add credibility?

Are there real-life examples, statistics, or testimonials that can support the content and make it more persuasive?

These questions will help guide your content creation process, ensuring that your content is effective, engaging, and aligned with your overall goals.